
Date: 21 October 2021
Time: 12:00pm – 1:30pm
Speaker: Dr Zahra Pourabedin – James Cook University
The Brown Bag Series aims to inspire working professional to develop a passion for lifelong learning. We are excited to bring to you a series of free workshops that would help you learn new skills and gain competencies to level up your career.
The HeadHunt Lunch & Learn Work Hacks Series (Oct – Nov 21) is designed with a focus on helping working professionals always remain employable.
For our Brown Bag Session (Marketing), Dr Zahra Pourabedin from James Cook University will be speaking on the topic of Power of Sensory Marketing in Branding.
Missed out our Session ? Watch the full Brown Bag Session Below :
The Power of Sensory Marketing in Branding

Speaker:
Dr Zahra Pourabedin
Lecturer, Business
James Cook University
Synopsis :
Customer experiences have a multisensory nature and the human five senses play an important role in creating brand experiences. In this session, we explore sensory marketing and sensory branding strategies to influence consumers’ perception of brand experience.
Brown Bag Workshop Schedule
In the upcoming six workshops (11th Oct to 5th Nov), we will be examining the following Work Hacks Topics:
- Motivation
- 11th Oct – Motivating Yourself and Others
- Life Transition
- 14th Oct – Life Transitions: Growing up, not old!
- Marketing
- 21st Oct – Power of Sensory Marketing in Branding
- Entrepreneurship
- 25th Oct – Entrepreneurship Within Your Organisation
- Data Analytics
- 28th Oct – Mastering Analytics : How to be a Data Scientist
- Leadership
- 5th Nov – Identifying Your Leadership Style

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