WHAT IS BROWN BAG MASTERCLASS SERIES?

The Brown Bag Series is a lunch and learn series by HeadHunt, which aims to inspire working professionals to develop a passion for lifelong learning.

Latest Brown Bag Videos:


Alternatively, click below to view all the recordings of the past Brown Bag Series:

Technology Transformation: What Are You Missing Out

Speaker:
Professor David Lee
School of Business, SUSS

Synopsis:
Prof Lee will give an overview of the change in global business environment and corporate strategy driven by technology changes. In particular, the talk will focus on the global changes brought about by the accelerated adoption and commercialization of new tech LASIC business models in China. Business education in universities will also now be focusing in ABCDE so as to prepare the students to harness technology for sustainable business. Not familiar with acronyms such as LASIC and ABCDE? Listen to this talk to find out more on how your company and your future will be affected.

Understanding Customer Product Reviews & Rating: A Case at Amazon

Speaker:
Dr. Jiang Zhiying
Head (Graduate Certificate & Diploma in Digital Marketing Programmes)
School of Business, SUSS

Synopsis:
Brands need to leverage the enormous volumes of feedback that consumers leave on social media. Existing methods for understanding free-text based consumer feedback data (e.g. online reviews) are predominantly qualitative (e.g. sentiment analysis). Qualitative approaches, however, cannot provide quantitative predictions of a potential rating increase following a product improvement. This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance. This is achieved by assigning quantitative values of importance to the various features of a given product based on each feature’s percentage contribution to the product rating. With such information, marketing and innovation teams can optimise their investment decisions to address consumer needs accurately and therefore maximise return on investment.

Managing Workplace Stress

Speakers:
Dr. Kit Phey Ling
Mr. Bernard Mackenzie
Dr. Anuradha Dutt

Synopsis:
Work can be a rewarding life experience, yet it can also lead to severe work stress when resources are over-stretched. Some employees invest so much in their careers while trying to meet the needs of their families, that they feel disappointed when the outcomes do not match their expectations. As a result of their inability to manage work and personal stressors, some people experience mental health issues such as anxiety and depression. This talk will provide participants with an overview of mental health issues, and to reflect on how their current coping mechanisms. Speakers will also share the role of mental health professionals like counselling psychologists and counsellors in helping those with mental health conditions to choose more effective behaviours to manage their stress. Additionally, we will provide a brief overview on mental health related programs and services provided at NIE-NTU.

Managing Workplace Stress (Part 1 of 3)

Leading Digital Transformation – Artificial Intelligence

Speaker:
Dr. Jack Hong
Co-Founder, Research Room Pte Ltd
Adjunct Faculty, MBA & Doctoral Studies, SMU

Synopsis:
Work can be a rewarding life experience, yet it can also lead to severe work stress when resources are over-stretched. Some employees invest so much in their careers while trying to meet the needs of their families, that they feel disappointed when the outcomes do not match their expectations. As a result of their inability to manage work and personal stressors, some people experience mental health issues such as anxiety and depression. This talk will provide participants with an overview of mental health issues, and to reflect on how their current coping mechanisms. Speakers will also share the role of mental health professionals like counselling psychologists and counsellors in helping those with mental health conditions to choose more effective behaviours to manage their stress. Additionally, we will provide a brief overview on mental health related programs and services provided at NIE-NTU.

Digital technologies have virtually disrupted every industry and caused permanent changes in the way we work and live. A common misconception is that businesses can be ‘miraculously’ transformed by adopting new technologies in their existing business models. The hard truth is that impactful digital transformations have little to do with technology and everything to do with the mastery of the new business drivers: new customer behaviours, co-opetition, data and analytics, innovation, and enlightened leadership.

In this masterclass, we will learn how to execute some of the new business drivers using the platform business model, artificial intelligence, and rapid experimentation. Our Admission Advisors will also be doing a short introduction of the postgraduate programmes offered by the SMU Lee Kong Chian School of Business after the masterclass.

Life hacks for Corporate Success

Speaker:
Mr Lim Kim Pong
Creator of REFRAME Masterclass

Synopsis:
Many of us spend more than one third of our lives working. And we all have the same reason to work. To be successful, live well and be happy. We are successful. We live well enough. But we know we can be a whole lot happier. REFRAME gives you a process, tools and a community that will show you how to be happier and get what you want most in your life, with greater joy, engagement and meaning.

Understanding Customer Product Reviews and Ratings: A Case at Amazon

Speaker:
Dr. Jiang Zhiying
Head (Graduate Certificate & Diploma in Digital Marketing Programmes)
School of Business, SUSS

Synopsis:
Brands need to leverage the enormous volumes of feedback that consumers leave on social media. Existing methods for understanding free-text based consumer feedback data (e.g. online reviews) are predominantly qualitative (e.g. sentiment analysis). Qualitative approaches, however, cannot provide quantitative predictions of a potential rating increase following a product improvement. This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance. This is achieved by assigning quantitative values of importance to the various features of a given product based on each feature’s percentage contribution to the product rating. With such information, marketing and innovation teams can optimise their investment decisions to address consumer needs accurately and therefore maximise return on investment.

Has the Explosion of Social Media made Brands Irrelevant?

Speaker:
Dr. Lau Kong Cheen
Senior Lecturer (Marketing Programme)
School of Business, SUSS

Synopsis:
The social media and m-commerce have given access to everyone that is connected to the digital space. Today, people can be easily influenced by friends, key opinion leaders(KOL) and the variety of posts that they come across on social media. A wide array of products can be easily accessed at competitive prices on popular e-commerce platforms such as Amazon, Lazada, Shopee, etc. Brands can no longer influence customers as they did before using broadcast, print and OOH media. They are constrained to assert control on consumer experience via the channels that they used to control. As such, the influence of what to buy and where to buy has shifted away from brand owners. Are brands losing control of their influence over their target audience? Is branding being made significantly less relevant in the digital era? Come and listen to what Dr.Lau, our expert in digital branding has to say about this.

How do Young Children Learn?

Speaker:
Dr Rebecca Chan
Lecturer, Early Childhood & Special Needs Education
National Institute of Education

Synopsis:
To connect with young children we need to understand how they process information through analogical thought processes as well as building on their prior knowledge to meaningfully engage with them to elicit change of behaviour in some way.

Professional Support for Parents and Children

Speaker:
Mr. Bernard Mackenzie
Psychological Studies, NIE

Synopsis:
Community resources to support parents and children.

Explainable AI: The Next Wave

Speaker:
Dr Patrick Thng
Senior Lecturer of Information Systems
Director, MITB (Financial Technology & Analytics) Programme
Singapore Management University

Synopsis:
AI has been in the news lately with countries, governments, investors, startups and industries getting into the foray.  Indeed AI is starting to permeate beyond the scientific and research laboratories to practical usage such as video surveillance, medical diagnosis, financial advisory and cyber warfare.  Beyond what is happening right now, what is the next wave for AI ? In this presentation, Dr Patrick Thng will share how AI evolved to be where we are today and why Explainable AI (XAI)  is the next wave to watch for.  Several applications of XAI in the healthcare and financial services space will be illustrated to showcase the practical nature of this next wave of intelligence.

Deep Learning for Photo Restoration

Speaker:
Associate Professor Ji Hui
Associate Professor at Department of Mathematics
Faculty Affiliate at Institute of Data Science

Synopsis:
In recent years, deep learning has emerged as one powerful tool in image processing and computer vision, including image recovery. Image recovery refers to how to recover a high-quality image from a degraded image, a fundamental low-level task with a wide range of applications. Most existing works are based on supervised learning which calls an external image dataset to train a recovery network. In many real scenarios, the instruction of an unbiased and comprehensive image dataset can be a challenging and sometimes impossible task, e.g., medical and scientific imaging. Contradict to popular belief, we will show in this talk that, without seeing any other image data, a deep network still can learn how to recover an image with solid performance. Specifically, this talk will present  a self-supervised image recovery network with state-of-the-art performance, which is built on two concepts: (1) Bernoulli-sampling-based data augmentation and (2) dropout-based training/testing scheme.

Be a Pi-shaped Talent!

Speaker:
Dr Esther Tan
Chief, GDip Systems Analysis Programme

Synopsis:
As the world embraces technology, business processes are disrupted and digitally transformed. New jobs are created and new skills are required. Companies are looking for employees who have multiple skills and one if which would be the ability to adopt technology. Are you equip to excel in your dream job?

Bouncing Forward: Resilience in tumultuous times

Speaker:
Assistant Professor Suh Hanna
Psychology and Child & Human Development (PCHD) Department

Synopsis:
What does it mean to be resilient in tumultuous times? How can you not only bounce back but also move forward with greater passion? Get involved in this session to accurately understand what you are currently struggling with and to learn practical skills to bounce forward. We will discuss common symptoms of worker burnout and ways to be adaptable in this ever-changing time.

AI in Enterprise

Speaker:
Dr Teoh Teik Toe
Nanyang Business School, NTU

Synopsis:
Where change is the only constant, it is essential for companies to look at AI through the lens of business capabilities. AI can support three important business needs: automating business processes, gaining insight through data analysis, and engaging with customers and employees, providing synergies while achieving efficiencies.

Lead Users & Breakthrough Innovation

Speaker:
Associate Prof Reddi Kotha
Lee Kong Chian School of Business, SMU

Synopsis:
How can companies and entrepreneurs create breakthrough innovations that are 3 to 5 years ahead of the competition? In this short session, we will cover one systematic source of breakthrough innovations that are 3 to 5 years ahead of the competition: Lead User Innovation. We will work on an exercise to understand lead user innovation and discuss how to use lead users to generate breakthrough innovation. We will review a local case of lead user innovation that was successfully commercialized.

The “New Normal” in Content Marketing

Speaker:
Cheak Hong Ian
Ngee Ann CET Academy

Synopsis:
What are the implications of COVID-19 on businesses and their content marketing strategy? This presentation highlights the changes in consumer attitudes, preferences and information needs since the pandemic hit and how companies must adapt to turn this new reality into an opportunity. References will be drawn from select case studies.