WHAT IS BROWN BAG MASTERCLASS SERIES?

The Brown Bag Series is a lunch and learn series by HeadHunt, which aims to inspire working professionals to develop a passion for lifelong learning.

Latest Brown Bag Videos:

Brown Bag Critical Core Series (7th Apr – 3rd Aug) | 18 Episodes


Alternatively, click below to view all the recordings of the past Brown Bag Series:

Technology Transformation: What Are You Missing Out

Speaker:
Professor David Lee
School of Business, SUSS

Synopsis:
Prof Lee will give an overview of the change in global business environment and corporate strategy driven by technology changes. In particular, the talk will focus on the global changes brought about by the accelerated adoption and commercialization of new tech LASIC business models in China. Business education in universities will also now be focusing in ABCDE so as to prepare the students to harness technology for sustainable business. Not familiar with acronyms such as LASIC and ABCDE? Listen to this talk to find out more on how your company and your future will be affected.

Understanding Customer Product Reviews & Rating: A Case at Amazon

Speaker:
Dr. Jiang Zhiying
Head (Graduate Certificate & Diploma in Digital Marketing Programmes)
School of Business, SUSS

Synopsis:
Brands need to leverage the enormous volumes of feedback that consumers leave on social media. Existing methods for understanding free-text based consumer feedback data (e.g. online reviews) are predominantly qualitative (e.g. sentiment analysis). Qualitative approaches, however, cannot provide quantitative predictions of a potential rating increase following a product improvement. This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance. This is achieved by assigning quantitative values of importance to the various features of a given product based on each feature’s percentage contribution to the product rating. With such information, marketing and innovation teams can optimise their investment decisions to address consumer needs accurately and therefore maximise return on investment.

Managing Workplace Stress

Speakers:
Dr. Kit Phey Ling
Mr. Bernard Mackenzie
Dr. Anuradha Dutt

Synopsis:
Work can be a rewarding life experience, yet it can also lead to severe work stress when resources are over-stretched. Some employees invest so much in their careers while trying to meet the needs of their families, that they feel disappointed when the outcomes do not match their expectations. As a result of their inability to manage work and personal stressors, some people experience mental health issues such as anxiety and depression. This talk will provide participants with an overview of mental health issues, and to reflect on how their current coping mechanisms. Speakers will also share the role of mental health professionals like counselling psychologists and counsellors in helping those with mental health conditions to choose more effective behaviours to manage their stress. Additionally, we will provide a brief overview on mental health related programs and services provided at NIE-NTU.

Managing Workplace Stress (Part 1 of 3)

Leading Digital Transformation – Artificial Intelligence

Speaker:
Dr. Jack Hong
Co-Founder, Research Room Pte Ltd
Adjunct Faculty, MBA & Doctoral Studies, SMU

Synopsis:
Work can be a rewarding life experience, yet it can also lead to severe work stress when resources are over-stretched. Some employees invest so much in their careers while trying to meet the needs of their families, that they feel disappointed when the outcomes do not match their expectations. As a result of their inability to manage work and personal stressors, some people experience mental health issues such as anxiety and depression. This talk will provide participants with an overview of mental health issues, and to reflect on how their current coping mechanisms. Speakers will also share the role of mental health professionals like counselling psychologists and counsellors in helping those with mental health conditions to choose more effective behaviours to manage their stress. Additionally, we will provide a brief overview on mental health related programs and services provided at NIE-NTU.

Digital technologies have virtually disrupted every industry and caused permanent changes in the way we work and live. A common misconception is that businesses can be ‘miraculously’ transformed by adopting new technologies in their existing business models. The hard truth is that impactful digital transformations have little to do with technology and everything to do with the mastery of the new business drivers: new customer behaviours, co-opetition, data and analytics, innovation, and enlightened leadership.

In this masterclass, we will learn how to execute some of the new business drivers using the platform business model, artificial intelligence, and rapid experimentation. Our Admission Advisors will also be doing a short introduction of the postgraduate programmes offered by the SMU Lee Kong Chian School of Business after the masterclass.

Life hacks for Corporate Success

Speaker:
Mr Lim Kim Pong
Creator of REFRAME Masterclass

Synopsis:
Many of us spend more than one third of our lives working. And we all have the same reason to work. To be successful, live well and be happy. We are successful. We live well enough. But we know we can be a whole lot happier. REFRAME gives you a process, tools and a community that will show you how to be happier and get what you want most in your life, with greater joy, engagement and meaning.

Understanding Customer Product Reviews and Ratings: A Case at Amazon

Speaker:
Dr. Jiang Zhiying
Head (Graduate Certificate & Diploma in Digital Marketing Programmes)
School of Business, SUSS

Synopsis:
Brands need to leverage the enormous volumes of feedback that consumers leave on social media. Existing methods for understanding free-text based consumer feedback data (e.g. online reviews) are predominantly qualitative (e.g. sentiment analysis). Qualitative approaches, however, cannot provide quantitative predictions of a potential rating increase following a product improvement. This talk will discuss a novel method that converts reviews and ratings into statistical data that can be used to forecast rating performance. This is achieved by assigning quantitative values of importance to the various features of a given product based on each feature’s percentage contribution to the product rating. With such information, marketing and innovation teams can optimise their investment decisions to address consumer needs accurately and therefore maximise return on investment.

Has the Explosion of Social Media made Brands Irrelevant?

Speaker:
Dr. Lau Kong Cheen
Senior Lecturer (Marketing Programme)
School of Business, SUSS

Synopsis:
The social media and m-commerce have given access to everyone that is connected to the digital space. Today, people can be easily influenced by friends, key opinion leaders(KOL) and the variety of posts that they come across on social media. A wide array of products can be easily accessed at competitive prices on popular e-commerce platforms such as Amazon, Lazada, Shopee, etc. Brands can no longer influence customers as they did before using broadcast, print and OOH media. They are constrained to assert control on consumer experience via the channels that they used to control. As such, the influence of what to buy and where to buy has shifted away from brand owners. Are brands losing control of their influence over their target audience? Is branding being made significantly less relevant in the digital era? Come and listen to what Dr.Lau, our expert in digital branding has to say about this.

How do Young Children Learn?

Speaker:
Dr Rebecca Chan
Lecturer, Early Childhood & Special Needs Education
National Institute of Education

Synopsis:
To connect with young children we need to understand how they process information through analogical thought processes as well as building on their prior knowledge to meaningfully engage with them to elicit change of behaviour in some way.

Professional Support for Parents and Children

Speaker:
Mr. Bernard Mackenzie
Psychological Studies, NIE

Synopsis:
Community resources to support parents and children.

Explainable AI: The Next Wave

Speaker:
Dr Patrick Thng
Senior Lecturer of Information Systems
Director, MITB (Financial Technology & Analytics) Programme
Singapore Management University

Synopsis:
AI has been in the news lately with countries, governments, investors, startups and industries getting into the foray.  Indeed AI is starting to permeate beyond the scientific and research laboratories to practical usage such as video surveillance, medical diagnosis, financial advisory and cyber warfare.  Beyond what is happening right now, what is the next wave for AI ? In this presentation, Dr Patrick Thng will share how AI evolved to be where we are today and why Explainable AI (XAI)  is the next wave to watch for.  Several applications of XAI in the healthcare and financial services space will be illustrated to showcase the practical nature of this next wave of intelligence.

Deep Learning for Photo Restoration

Speaker:
Associate Professor Ji Hui
Associate Professor at Department of Mathematics
Faculty Affiliate at Institute of Data Science

Synopsis:
In recent years, deep learning has emerged as one powerful tool in image processing and computer vision, including image recovery. Image recovery refers to how to recover a high-quality image from a degraded image, a fundamental low-level task with a wide range of applications. Most existing works are based on supervised learning which calls an external image dataset to train a recovery network. In many real scenarios, the instruction of an unbiased and comprehensive image dataset can be a challenging and sometimes impossible task, e.g., medical and scientific imaging. Contradict to popular belief, we will show in this talk that, without seeing any other image data, a deep network still can learn how to recover an image with solid performance. Specifically, this talk will present  a self-supervised image recovery network with state-of-the-art performance, which is built on two concepts: (1) Bernoulli-sampling-based data augmentation and (2) dropout-based training/testing scheme.

Be a Pi-shaped Talent!

Speaker:
Dr Esther Tan
Chief, GDip Systems Analysis Programme

Synopsis:
As the world embraces technology, business processes are disrupted and digitally transformed. New jobs are created and new skills are required. Companies are looking for employees who have multiple skills and one if which would be the ability to adopt technology. Are you equip to excel in your dream job?

Bouncing Forward: Resilience in tumultuous times

Speaker:
Assistant Professor Suh Hanna
Psychology and Child & Human Development (PCHD) Department

Synopsis:
What does it mean to be resilient in tumultuous times? How can you not only bounce back but also move forward with greater passion? Get involved in this session to accurately understand what you are currently struggling with and to learn practical skills to bounce forward. We will discuss common symptoms of worker burnout and ways to be adaptable in this ever-changing time.

AI in Enterprise

Speaker:
Dr Teoh Teik Toe
Nanyang Business School, NTU

Synopsis:
Where change is the only constant, it is essential for companies to look at AI through the lens of business capabilities. AI can support three important business needs: automating business processes, gaining insight through data analysis, and engaging with customers and employees, providing synergies while achieving efficiencies.

Lead Users & Breakthrough Innovation

Speaker:
Associate Prof Reddi Kotha
Lee Kong Chian School of Business, SMU

Synopsis:
How can companies and entrepreneurs create breakthrough innovations that are 3 to 5 years ahead of the competition? In this short session, we will cover one systematic source of breakthrough innovations that are 3 to 5 years ahead of the competition: Lead User Innovation. We will work on an exercise to understand lead user innovation and discuss how to use lead users to generate breakthrough innovation. We will review a local case of lead user innovation that was successfully commercialized.

The “New Normal” in Content Marketing

Speaker:
Cheak Hong Ian
Ngee Ann CET Academy

Synopsis:
What are the implications of COVID-19 on businesses and their content marketing strategy? This presentation highlights the changes in consumer attitudes, preferences and information needs since the pandemic hit and how companies must adapt to turn this new reality into an opportunity. References will be drawn from select case studies.

Introduction to Deep Learning

Speaker:
Assistant Professor Donny Soh Cheng Lock
Infocomm Technology Cluster
Singapore Institute of Technology

Synopsis:
Artificial Intelligence is becoming a crucial part of business processes yet remains a buzzword to many. This talk aims to demystify buzzwords such as deep learning and machine learning. We first explore foundational topics in machine learning, followed by an introduction to Deep Learning with a focus on object detection.

Data Breaches and its Increasing Pervasiveness

Opening Remarks: Digitalisation of Work and Labour Market Outlook

Speaker:
Mr Patrick Tay Teck Guan
Asst General Secretary, NTUC
Adviser to Pioneer SMC GROs

Session Topic: Data Breaches and its Increasing Pervasiveness

Speaker:
Yeaz Jaddoo
Associate Program Director, Master of Science in Security by Design (MSSD)
Singapore University of Technology and Design

Synopsis:
Everyday we hear about stolen and hacked data, aka data breaches. They result in compromise of personal and financial records and have devastating, long-lasting consequences. There’s no indication of their slowing down as attacks rise in complexity and sophistication. In this talk we look at recent breaches to understand more.

Developing a Social Media Ecosystem to Digitise SME’s Businesses

Topic: Developing a Social Media Ecosystem to Digitise SME’s Businesses

Speaker:
Dr Jimmy Wong
School of Business, SUSS

Synopsis:
The presentation will highlight the importance of developing an integrated social media ecosystem to help SMEs digitise their operations and expand their businesses. Two case studies will be presented. These case studies will feature how two SMEs here in Singapore, through the help of SUSS Marketing students, plan and execute their social media ecosystem.

Analytics-driven Pricing Strategy in Big Data Context

Topic: Analytics-driven Pricing Strategy in Big Data Context

Speaker:
Dr Liu Wenting
Senior Lecturer, Business Analytics Programme (School of Business)
Singapore University of Social Sciences

Synopsis:
Pricing strategy plays a critical role in gaining competitive advantage. Brands’ image and market position are largely reflected by price messages which directly link with consumers and build long term bond. Consumer focused companies – be it online/offline retailers, hotels, restaurants or airlines – regard pricing as a key competency. In the era of big data, advanced analytics technology enables companies to better understand their consumers, who they are, what they like and at which price level they feel comfortable.

This session lays out the foundation by introducing how to leverage industry knowledge, big data richness and analytics capabilities to best support companies in their financial, marketing and branding goals. Topics cover pricing strategies, price sensitivity modeling, machine learning techniques and the potential business implications to address pressing interest of predictions, customer segmentation, suggestive selling, etc. Case study would be provided to help audience better understand the principles and practices in industry.

Innovating HR for Future Work and Careers

Topic: Innovating HR for Future Work and Careers

Speaker:
Prof Trevor Yu
Division of Leadership, Management & Organisation. Co-Director, Centre for Research and Development in Learning (CRADLE)
Nanyang Business School, NTU

Synopsis :
People are an organization’s most valuable resource. However, the workplace of the not-so-distant future faces several key challenges driven by a global pandemic, shifts in societal values and demographics, and the increasing adoption of digital and AI-driven technologies. How does human resource and talent management adapt to these changes?

What are the key value-drivers for organizations to continue to manage their workforce in order to achieve and maintain a competitive advantage?

My talk will focus on answering these questions by highlighting the value of adopting a strategic view of human resources based on talent management through employer branding.

I will share insights on how to strategically manage an organizational culture so that companies can build a workforce that is valuable, unique, and hard to imitate. I also highlight the key aspects of talent management that companies should emphasize in order to achieve key- people-based outcomes that will characterize the workforce of the future. Looking ahead, I also aim to highlight key economic, societal, and technological trends that HR will have to adapt to in order to remain relevant. Finally, I introduce several principles and tools needed to run a future-ready HR operation that will be a key contributor to organizational sustainability and success.

Designing a Future

Opening Remarks: The Importance of Critical Core Skills

Speaker:
Mr Patrick Tay Teck Guan
Assistant Secretary-General, NTUC
Adviser to Pioneer SMC GROs

Session Topic: Designing a Future

Speaker :
Associate Professor Jawn Lim
Deputy Director, Office of the Vice President (Planning)
SITLEARN, Singapore Institute of Technology

Synopsis:
Can we design futures? We cannot accurately predict the future. However, we could design future scenarios that are preferable. This Webinar will introduce the concept of speculative design that can be used to frame future conversations, or at least, conversations about possible futures.

Harnessing the Power of Data

Topic: Harnessing the Power of Data

Speaker :
Ms Christine Cheong
Principal Lecturer & Consultant, Data Science Practice
Institute of Systems Science, NUS

Synopsis:
Analytics has become all-encompassing, for its ability to profoundly provide solutions to everyday challenges. Its implementation has enriched narratives by providing more profound insights—transforming how organizations perceive and utilize information. Its initiation raises fundamental questions about how industries can embrace its potential. In this session, we will explore these queries and consider the possibilities how data can be harnessed for actionable insights and informed decision making.

Problem Solving – Using Health Coaching as An Example

Topic: Problem Solving – Using Health Coaching as An Example

Speaker :
Dr Cao Yuan Yuan
Research Fellow
Centre for Healthy & Sustainable Cities, WKWSCI, NTU

Synopsis:
The talk will be focusing on Problem Solving Techniques Using Health Coaching as An Example.

Singapore has launched abundant campaigns to promote healthy lifestyle for older adults, such as “my healthy plate” and the “7 easy exercises”. However, many older adults face difficulty in assessing their habits and putting the recommendations into practice. In addition to a healthy diet and exercise routine, adherence to medical prescription at home has a huge impact on older adult’s health too. A feasible solution to bridge this gap is health coaching, an intervention through which a trained health coach engages with a client by listening and observing to provide personalized solutions for facilitating behavioural change and help the client achieve his or her health-related goals. However, during Covid-19 situation, face-to-face coaching has been hindered inevitably. Instead of putting a stop to these programs, we decided to capitalise on the readily-available technology such as Zoom and our prototype developed in previous projects to achieve contactless health coaching, overcoming physical barriers. As an innovative approach, we faced challenges, such as older adults’ unfamiliarity with technology or even lack of access to smart digital devices. A mobile App was developed to better serve older adults’ and health coach’s needs, such as checking their appointments, reviewing resources, and recording of the meeting details.

Overall, health coaching serves as a successful example in tackling technological and physical obstacles to meet the increasing demand for just-in-time, bite-size and affordable health coaching for older adults.

Using Machine Learning to Detect Financial Fraud

Topic: Using Machine Learning to Detect Financial Fraud

Speaker:
Dr Richard M. Crowley
Assistant Professor of Accounting
School of Accountancy, SMU

Synopsis:
Financial fraud occurs rarely but costs economies billions of dollars. Consequently, fraud detection is challenging but plays an important role in safeguarding society. This talk will break down how machine learning helps make fraud detection easier through unlocking data for flagging fraud and providing algorithms focused on rare event detection.

Communicating with Empathy

Topic: Communicating with Empathy

Speaker:
Assistant Professor Andrew Duffy
Wee Kim Wee School of Communication and Information (WKWSCI), NTU

Synopsis :
Mass communications succeeds when it views recipients as individual people and fails when it addresses a demographic group. This session looks at empathy and interactivity from the perspective of an organisation addressing internal and external stakeholders; and how to hone empathy as a skill in all forms of business communication.

Building Inclusivity

Topic: Building Inclusivity

Speaker:
Mr Jason Chiam,
Head of Programme for Master of Community Leadership & Social Development and Master of Non-Profit Management Programmes
S R Nathan School of Human Development, SUSS

Synopsis :
There has been a lot of chatter in recent years about ensuring diversity in hiring practices so as to create a more inclusive workplace. What does inclusivity mean in the context of organisations? How do we build inclusivity? Are diversity and inclusivity the same thing? Jason hopes to share his thoughts and some case examples on this topic during this talk.

Leveraging IoT for Business Transformation

Topic: Leveraging IoT for Business Transformation

Speaker:
Dr Sarita Singh
Senior Lecturer & Consultant
Institute of Systems Science, NUS

Synopsis :
The Internet of Things will be the defining technology trend of the new decade and will impact virtually every industry vertical, permeating into a vast majority of business processes. The future Internet will comprise not only of millions of computing and software services but also trillions of smart, digitized objects, thereby making IoT the most important component of digital transformation. The session focuses on how IoT realizations can enable, drive, accelerate businesses, create/change opportunities and thus ensure, enhance productivity and care of consumers and organizations.

Understanding and Navigating Conflict Effectively

Topic: Understanding and Navigating Conflict Effectively

Speaker:
Prof Joel Lee
NUS Law

Synopsis :
Conflict is unavoidable and we have different approaches to dealing with conflict. However, these approaches can also exacerbate conflict. Therefore, understanding these approaches can help us manage conflict better. Come and discover what your conflict approach is, and learn how to better collaborate with others effectively.

About Speaker :
Click here to find out more.

Science of Learning for the Workplace

Topic: Science of Learning for the Workplace

Speaker:
Dr Farhan Ali
Programme Leader of Master of Science (Science of Learning) and Assistant Professor, Learning Sciences and Assessment Academic Group
National Institute of Education, NTU

Synopsis :
Advances in various scientific fields together with brain and learning technologies have led to the science of learning. This brown bag session will go through the workday of a Singaporean worker, highlighting what we know about the brain and learning in order to improve performance at the workplace.

Marketing after COVID: Challenges and Opportunities

Topic: Science of Learning for the Workplace

Speaker:
Prof Vishal Narayan
Deputy Academic Director, The NUS MBA programme
NUS Business School

Synopsis :
COVID-19 has thrown up several challenges and opportunities for marketers, and accelerated several changes to the business environment. Some of these include greater comfort with online shopping, faster shift of marketing resources to online media, etc. We will discuss how firms globally are adapting to these changes.