Date: 1 July 2021
Time: 12:00pm – 1:30pm
Institution: NUS Business School
The Brown Bag Series aims to inspire working professional to develop a passion for lifelong learning. We are excited to bring to you a series of free workshops that would help you learn new skills and gain competencies to level up your career.
The Critical Core Skills Workshops (Apr – Jul 21) are part of a 16-part series organised by HeadHunt in collaboration with the Lifelong Learning Institute and the Autonomous Universities (NUS, NTU, SMU, SIT and SUSS) to help Singaporeans.
Opening the session on 1st Jul is Mr Patrick Tay Teck Guan, Assistant Secretary-General, NTUC and Adviser for Pioneer SMC GROs, who will be sharing on Adapting in a New Normal.
For our Brown Bag session (Adaptability), Prof Vishal Narayan from NUS Business School will be speaking on the topic of Marketing after COVID: Challenges and Opportunities.
Missed our session? Watch the full Brown Bag session below:
Opening Remarks: Adapting in a New Normal
Mr Patrick Tay Teck Guan
Assistant Secretary-General, NTUC
Adviser to Pioneer SMC GROs
Marketing after COVID: Challenges and Opportunities
Prof Vishal Narayan
Deputy Academic Director, The NUS MBA programme
NUS Business School
Critical Core Skill :
COVID-19 has thrown up several challenges and opportunities for marketers, and accelerated several changes to the business environment. Some of these include greater comfort with online shopping, faster shift of marketing resources to online media, etc. We will discuss how firms globally are adapting to these changes.
Brown Bag Workshop Schedule
In the upcoming six workshops (20th May to 1st July), we will be examining the following Critical Core Skills Clusters:
Interacting with Others
- Building Inclusivity
- Learning Agility
- Digital Fluency
- 20th May – Communication
- This session looks at empathy and interactivity from the perspective of an organisation addressing internal and external stakeholders; and how to hone empathy as a skill in all forms of business communication.
- Our speaker from NTU WKWSCI will be sharing on the topic of “Communicating with Empathy”
- 3rd June -Building Inclusivity
- This session will be looking how we can build diversity and inclusivity in an organisation.
- Our speaker from SUSS NSHD will be sharing on the topic of “Building Inclusivity”
- 10th June – Digital Fluency
- This session focuses on how IoT realizations can enable, drive, accelerate businesses, create/change opportunities and thus ensure, enhance productivity and care of consumers and organizations.
- Our speaker from NUS ISS will be sharing on the topic of “Digital Fluency”
- 16th June – Collaboration
- This session will help you discover what your conflict approach is, and learn how to better collaborate with others effectively
- Our speaker from NUS Law will be sharing on the topic of “Understanding and Navigating Conflict Effectively”
- 24th June – Learning Agility
- This session will go through the workday of a Singaporean worker, highlighting what we know about the brain and learning in order to improve performance at the workplace.
- Our speaker from NIE, NTU will be sharing on the topic of “Science of Learning for the Workplace
- 1st July – Adaptability
- This session will examine how COVID-19 has thrown up several challenges and opportunities for marketers, and accelerated several changes to the business environment.
- Our speaker from NUS Business School will be sharing on the topic of “Marketing after COVID: Challenges and Opportunities
What are Critical Core Skills ?
The Singapore economy and business environment are rapidly transforming, with increasing digitalisation and adoption of technology at the workplace. As such, there is a need to redefine the key skills to keep up with the future economy, including an increased emphasis on soft skills as part of the future work in the digital era.
SSG constantly scans the horizon to keep skills updated to ensure continued relevance and currency of Generic Skills Competencies (GSCs) for different groups of stakeholders.
GSCs are common, transferable skills that enable individuals to be employable and employed, facilitate their career mobility, and enable the acquisition of Technical Skills and Competencies (TSCs) relevant for specific job roles in the sector. They were developed and introduced as part of the Singapore Skills Framework (SFw) in May 2016.
In August 2019, SSG embarked on a review of the GSCs to formulate the new Critical Core Skills (CCS), which comprises a total of sixteen (16) competencies grouped into three (3) clusters of skills that workplaces deem most essential. They are:
- Thinking Critically – These are cognitive skills that are needed to think broadly and creatively in order to see connections and opportunities in the midst of change. Cognitive skills are the root of technical skill development and progression.
- Interacting with Others – Learning from other people is one of the most effective ways to acquire new skills and ideas. Being effective at interacting with others means thinking about the needs of other people, as well as being able to exchange ideas and build a shared understanding of a problem or situation. Increasingly people need to be able to combine their technical skills with those of others to succeed.
- Staying Relevant – Managing oneself effectively and paying close attention to trends impacting work and living provide the strategies, direction and motivation for technical skill development.
For more information on the 16 Critical Core Skills – https://www.skillsfuture.gov.sg/skills-framework/criticalcoreskills
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