Location: Bridge+, Science Park
Date: 17 September 2019
Time: 12:00pm – 2:00pm
Institution: SMU Lee Kong Chian School of Business


The Brown Bag Series is a lunch and learn series by HeadHunt, which aims to inspire working professionals to learn new skills and gain competencies to level up their careers. In the 4th run of the Brown Bag Series, HeadHunt will be holding 6 Brown Bag sessions across 3 locations: Science Park (Bridge+), Alexandra Technopark as well as one-north (The Meeting Point).

In this Brown Bag @ Science Park Series, SMU Lee Kong Chian School of Business kickstarted the lunch and learn event in Science Park on 17th September 2019, Tuesday, where Professor Reddi Kotha shared on the topic of Design Thinking through the case study of How Elite’s Smile Dental Used Design Thinking to Improve Patient Experience.

Session – How Elite’s Smile Dental Used Design Thinking to Improve Patient Experience

Professor Reddi Kotha
Academic Director, MSc in Innovation, SMU

Founded in 1998 by Dr Abdulhadi, a dentist with more than 20 years of experience in private practice, Elite’s Smile provides a comprehensive range of dental services for all ages, including both routine and complex treatments that are unavailable at public clinics and hospitals. Despite the good performance of the clinic’s business in its early years, the slowing growth of Elite’s Smile led Abdulhadi to turn to design thinking in order to turn around the declining financial performance of his clinic.

Click here for more snippets of the event: