Date: 18 November 2020
Time: 12:00pm – 1:15pm
Institution: Lee Kong Chian School of Business, SMU

The Brown Bag Workshops from Oct to Dec 2020 is part of a 10-part series created in collaboration with the 6 x Local Universities (NUS, NTU, SMU, SUTD, SIT & SUSS) & 1 x Institute of Higher Learning (NP) and the main focus is to examine how Digitalisation will impact the Future of Work and how COVID has accelerated some of these changes.

In this Brown Bag session (18 Nov), HeadHunt will be holding the next lunch & learn talk with our speaker, Associate Prof Reddi Kotha, who will be sharing on the topic of Lead Users & Breakthrough Innovation.

Speaker:
Associate Prof Reddi Kotha
Lee Kong Chian School of Business, SMU

Synopsis:
How can companies and entrepreneurs create breakthrough innovations that are 3 to 5 years ahead of the competition? In this short session, we will cover one systematic source of breakthrough innovations that are 3 to 5 years ahead of the competition: Lead User Innovation. We will work on an exercise to understand lead user innovation and discuss how to use lead users to generate breakthrough innovation. We will review a local case of lead user innovation that was successfully commercialized.

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