Date: 25 November 2020
Time: 12:00pm – 1:15pm
Institution: Ngee Ann Polytechnic

The Brown Bag Workshops from Oct to Dec 2020 is part of a 10-part series created in collaboration with the 6 x Local Universities (NUS, NTU, SMU, SUTD, SIT & SUSS) & 1 x Institute of Higher Learning (NP) and the main focus is to examine how Digitalisation will impact the Future of Work and how COVID has accelerated some of these changes.

In this Brown Bag session (25 Nov), HeadHunt will be holding the next lunch & learn talk with our speaker, Cheak Hong Ian, who will be sharing on the topic of The “New Normal” in Content Marketing.

Speaker:
Cheak Hong Ian
Ngee Ann CET Academy

Synopsis:
What are the implications of COVID-19 on businesses and their content marketing strategy? This presentation highlights the changes in consumer attitudes, preferences and information needs since the pandemic hit and how companies must adapt to turn this new reality into an opportunity. References will be drawn from select case studies.

About the Speaker:
On the back of 10 years of experience in writing and digital marketing both in-house and for agencies, Cheak Hong Ian founded Council Consulting, a digital marketing training consultancy that helps companies build sustainable, scalable online ecosystems to reach their audiences with useful, engaging and decision-making content.

Cheak has worked with various organisations from SMEs to MNCs, including brands like BMW, Emerson, Bata, Julie’s Biscuits, NCS, The Golden Duck and Trinity Medical, initiating campaigns reaching tens of millions of people within Singapore and throughout the Asia Pacific region, managing over S$5 million in digital advertising budget to-date.

Cheak holds a Bachelor of Communication (Mass Communication) degree from RMIT University and the WDA Advanced Certificate in Training and Assessment (ACTA).

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