Location: Alexandra Technopark, Labrador Park
Date: 4 October 2019
Time: 12:00pm – 2:00pm
Institution: SMU Lee Kong Chian School of Business
WHAT IS BROWN BAG MASTERCLASS SERIES?
The Brown Bag Series is a lunch and learn series by HeadHunt, which aims to inspire working professionals to learn new skills and gain competencies to level up their careers. In the 4th run of the Brown Bag Series, HeadHunt will be holding 6 Brown Bag sessions across 3 locations: Science Park (Bridge+), Alexandra Technopark as well as one-north (The Meeting Point).
In this Brown Bag @ Alexandra Technopark Series, SMU Lee Kong Chian School of Business concluded the lunch and learn event at ATP on 4th October 2019, Friday, where Professor Reddi Kotha shared on the topic of Design Thinking through the case study of How Elite’s Smile Dental Used Design Thinking to Improve Patient Experience.
Session – How Elite’s Smile Dental Used Design Thinking to Improve Patient Experience
Speaker:
Professor Reddi Kotha
Academic Director, MSc in Innovation, SMU
Synopsis:
Founded in 1998 by Dr Abdulhadi, a dentist with more than 20 years of experience in private practice, Elite’s Smile provides a comprehensive range of dental services for all ages, including both routine and complex treatments that are unavailable at public clinics and hospitals. Despite the good performance of the clinic’s business in its early years, the slowing growth of Elite’s Smile led Abdulhadi to turn to design thinking in order to turn around the declining financial performance of his clinic.
